Your Complete CRM Handbook

Customer Relationship Management (CRM) is key to successfully leveraging your business's contacts. Through a single application, you can view contact information, follow up on leads via email or social media, manage tasks and track your performance. With all these tools at your fingertips, sales representatives can close more deals, boost sales and improve their forecast accuracy.

The handbook covers the following topics:

• Signs You Really Need a CRM
• How CRM Improves Productivity
• How to Craft a CRM Strategy
• Maximizing Your ROI